PedalPay
PedalPay
PedalPay
PedalPay
Eco cycling
Eco cycling
Eco cycling
Eco cycling
Gamification
Gamification
Gamification
Gamification
Mobile app
Mobile app
Mobile app
Mobile app
Overview
Overview
Overview
Overview
PedalPay is a startup under Content Knights that motivates users to choose biking over traditional transportation through incentives, leaderboards, and an engaging mobile experience. My task was to design an intuitive interface that merges environmental impact tracking with reward systems in a fun and competitive way.
PedalPay is a startup under Content Knights that motivates users to choose biking over traditional transportation through incentives, leaderboards, and an engaging mobile experience. My task was to design an intuitive interface that merges environmental impact tracking with reward systems in a fun and competitive way.
PedalPay is a startup under Content Knights that motivates users to choose biking over traditional transportation through incentives, leaderboards, and an engaging mobile experience. My task was to design an intuitive interface that merges environmental impact tracking with reward systems in a fun and competitive way.
PedalPay is a startup under Content Knights that motivates users to choose biking over traditional transportation through incentives, leaderboards, and an engaging mobile experience. My task was to design an intuitive interface that merges environmental impact tracking with reward systems in a fun and competitive way.
The Problem
The Problem
The Problem
The Problem
Urban commuters often lack motivation to choose sustainable transportation methods like cycling, despite environmental benefits. Existing apps focus heavily on tracking, but few incorporate rewarding gameplay and social competition to keep users engaged over time.
Urban commuters often lack motivation to choose sustainable transportation methods like cycling, despite environmental benefits. Existing apps focus heavily on tracking, but few incorporate rewarding gameplay and social competition to keep users engaged over time.
Urban commuters often lack motivation to choose sustainable transportation methods like cycling, despite environmental benefits. Existing apps focus heavily on tracking, but few incorporate rewarding gameplay and social competition to keep users engaged over time.
Urban commuters often lack motivation to choose sustainable transportation methods like cycling, despite environmental benefits. Existing apps focus heavily on tracking, but few incorporate rewarding gameplay and social competition to keep users engaged over time.
The Process
The Process
The Process
The Process
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
The Solution
The Solution
The Solution
The Solution
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
An eco-incentive platform that: Rewards cycling with credits redeemable for benefits. Tracks environmental impact through CO₂ savings. Encourages friendly competition via a dynamic leaderboard.
The Results
The Results
The Results
The Results
Increased weekly ride engagement in early tests by 35%.
Positive user feedback on the blend of fun and purpose-driven features.
Stakeholders noted stronger brand positioning in the sustainability niche.
Duration
Duration
Duration
Duration
2 Months
2 Months
2 Months
2 Months
Year
Year
Year
Year
2025
2025
2025
2025
Category
Category
Category
Category
Mobile App (ios)
Mobile App (ios)
Mobile App (ios)
Mobile App (ios)
Tools
Tools
Tools
Tools
Figma, Google Sheets, Adobe Photoshop, Miro
Figma, Google Sheets, Adobe Photoshop, Miro
Figma, Google Sheets, Adobe Photoshop, Miro
Figma, Google Sheets, Adobe Photoshop, Miro
Role
Role
Role
Role
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
Gamified Leaderboard
Gamified Leaderboard
Gamified Leaderboard
Gamified Leaderboard
Ride Impact Tracker
Ride Impact Tracker
Ride Impact Tracker
Ride Impact Tracker
Credit Rewards System
Credit Rewards System
Credit Rewards System
Credit Rewards System
Onboarding screens
Signing up screen
Competitive/SWOT Analysis (UX)
Home screen
Notifications/Alerts
More mobile screens
Takeaways
Takeaways
Takeaways
Takeaways
Gamification can significantly improve retention in sustainability-focused apps.
Tangible rewards create a stronger emotional connection to eco-friendly habits.
Iterative feedback loops help align design with user motivation patterns.